"Deadman's Party" - There were detailed instructions written up like a marketing plan. Aspects of a marketing plan were briefly described in various categories such as, company background, promotion background, campaign goals, target audience – viewer profile, research – statistics, research – competitors, copy (actual text to go into the ad), technical specifications which were essentially in relation to printing concerns. If only my clients in the printing business could have supplied such information! Even still, there is no substitute for actually meeting with the client. This is my result.